Leaders Worth Knowing Podcast

The sport business podcast from Leaders. Hosted by Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.

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Recent Episodes

REVEALED! Mark Goldbridge’s blueprint for fan-driven football content

Posted July 16, 202500:44:28

Mark Goldbridge, owner and frontman of The United Stand and That’s Football, joins the podcast to explain how he’s building the biggest football...

Sponsorship and Manchester United: conversations with Qualcomm CMO Don McGuire and Utd Chief Business Officer Marc Armstrong

Posted July 11, 202500:49:40

Manchester United have remained a market leading force in commercial activity despite a run of challenging seasons for onfield performance and results.

 

Current...

The reality of revamping rugby league with Warrington Wolves CEO Karl Fitzpatrick

Posted July 3, 202500:33:43

Warrington Wolves CEO Karl Fitzpatrick joins the podcast to discuss the ways in which his team and sport are attempting to widen their appeal.

 

In...

Inside Wimbledon: Usama Al-Qassab on managing partners, maintaining the brand and mastering AI

Posted June 30, 202500:30:01

As The Championships begin, Wimbledon's Marketing and Commercial Director Usama Al-Qassab sets out what's new this year and how he's settled into his...

Olympic sprint kings Noah Lyles and Michael Johnson run the rule over athletics’ future

Posted June 26, 202500:43:22

Reigning Olympic 100m champion Noah Lyles and four-time Olympic champion Michael Johnson sit down with Leaders’ Editorial Director James Emmett in...